Page 19 Advertisements Column 1

Waikato Times, Volume 107, Issue 17994, 12 April 1930, Page 19 (Supplement)

I “ What a blessing this smoking is 1 Perhaps the greatest we owe to the discovery of America.” Thus the late Sir Arthur Helps, and millions of smokers the world over will agree with him. But great as is our indebtedness to America for giving us the priceless boon of tobacco, the fact remains that practically all the American bra'nds in use to-day contain an excess of nicotine. Ask any doctor what tiiat means. He’ll tell you the risk you run in constantly smoking nicotine-soaked tobacco. But if these American tobaccos are unsafe, it is no less true that our New Zealand brands are perfectly innocuous. Why ? Because they are toasted. What difference does that make?—a world of difference ! Toasting rids the leaf of nicotine and greatly enhances flavour and aroma. You can smoke toasted “ till all’s blue," and take no harm. Quite a lot of brands, too. Those most in demand ? —Riverhead Gold, Cavendish, Navy Cut and Cut Plug No. 10. You can select according to the strength you prefer.”—N.P. SS.