HOW TO ADVERTISE.
PRESS THE BEST MEDIUM. “Next to the quality of the article itself, there is no more important asset in any business than the art of advertising. I would not care to be in any business that could not use advertising, for I should feci it was a poor sort pf business." So declared Sir Harold Mackintosh, of the toffee firm, at the dinner of the limorporated 'Society of British Advertisers, Ltd., London. Sir Harold added: — “A business is known by its advertising, and if there is anything in which it is important to be in earnest it is in advertising. Humour is a necessary ingredient.' so long as you get the public laughing with you and not at you. I atwaye believe that Mio Press is the best form of publicity.”
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https://paperspast.natlib.govt.nz/newspapers/WT19280331.2.118
Bibliographic details
Waikato Times, Volume 103, Issue 17367, 31 March 1928, Page 10
Word Count
134HOW TO ADVERTISE. Waikato Times, Volume 103, Issue 17367, 31 March 1928, Page 10
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