The Waipukurau Press. Published: MONDAYS, WEDNESDAYS, AND FRIDAYS. FRIDAY, DECEMBER 10, 1926. COMMUNITY PUBLICITY.

Waipukurau Press, Volume XXII, Issue 222, 10 December 1926, Page 4

The Waipukurau Press. Published: MONDAYS, WEDNESDAYS, AND FRIDAYS. FRIDAY, DECEMBER 10, 1926. COMMUNITY PUBLICITY.

The annual Central Hawke’s Bay issue of the “Buy in Wdipukurau” shopping guide is shortly to make its appearance and will reach 2000 homes throughout the area, therefore be read by about 10,000 people. It is a very valuable s communty as well as individual business-man’s ' publicity medium, also an economical form of advertising, seeing that no single firm could circularise such a large number of householders (each of whom outside of the Waipukurau borough , wherein the “Press” has a uniquely comprehensive circulation, is addressed specially) without incurring a large expenditure for printing, envelopes, stamping, addressing, compiling, and checking efforts. In a spirit of community unity and confidence that augurs well for the continued progress of the town, the majority of business-people arc again co-operating in this publicity effort calculated .to keep Waipukurau foremost on the Central Hawke’s Bay shopping “map.’’.The markets for our primary products are steadily improving, and although cash is not plentiful it pays the business folk to keep a stiff upper Up, and their windows well dressed, also good:- adequately advertised in the most effective manner, i.e., in the town ami district newspaper. We appreciate the fact that our consistent and persistent advocacy of the claims r.f Waipukurau throughout the year are thus loyally endorsed. DEFENCE POLICY. On the eve of the Imperial Conference, the “Now Statesman” said that it would welcome a rather fuller assertion of sovereign independence the Dominions had yet made, because ■’-'any assertion of independence on the part either of young people of or young nations always involves the recognition and acceptance of new responsibilities.” Having aserted their independence, said the “New Statesman.”, the Dominions must he prepared to take their share of defence burdens. The “Press” has always appreciated the call for a greater proportion of the burden of the Empire being borne by the Overseas Dominions. Great Britain to-day provides 30/- per head of population for naval defence-, while New Zealand contents itself with 8/-. Ability to pay suggests that the Dominions should also contribute 30/pcr head.