BUYING POWER
It is necessary for advertisers | to take cognisance of the simple fact that people unable to buy are not prospects for advertised goods. Though we deplore the conditions that have made a portion of our populace under-consumers, wo must remember that these people cannot re»*pond to the sales appeal. Advertising must concentrate and exort its greatest pressure on the people who are able to acquire at the advertised price. Wherever you find good sales possibilities in Wanganui and district to-day, there you find ! “The Chronicle” . the morning newspaper that delivers i j to the advertiser the maximum ! i purchasing power for each shil- 1 ’ ling invested in space. “THE CHRONICLE” | Wanganui’s Leading Daily, for Assured Results. Let “The Chronicle” convoy I your sales message to a public with definite buying power. !
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https://paperspast.natlib.govt.nz/newspapers/WC19350722.2.126
Bibliographic details
Wanganui Chronicle, Volume 79, Issue 169, 22 July 1935, Page 11
Word Count
133BUYING POWER Wanganui Chronicle, Volume 79, Issue 169, 22 July 1935, Page 11
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