NEW MARKETS FOR BRITISH FILMS

Wanganui Chronicle, Volume LXXXIII, Issue 20168, 9 June 1928, Page 3 (Supplement)

NEW MARKETS FOR BRITISH FILMS

NEW GROUND BROKEN DAILY The strides which British film production is making are not confined to increased numbers or better quality of pictures alone, though it is encouraging that 16 new British films have already been trade-shown this year. All but three were good, sound merchandise, and four were excellent. A wider market abroad, details of which were given recently in the Daily Mail, lias now been secured and fresh ground is broken daily. The latest development is a big extension of output secured by British International Pictures Ltd., through their association with the Sud-Film Co., of Austria (writes a London correspondent).

This firm has now secured a market throughout practically the whole of the Continent, not only for pictures already produced but also as regards others not vet commenced.

It thus finds itself in a position similar to that of the big American producing concerns of receiving advance contracts and advance payments against a big proportion of its future productions.

Wide markets have also been secured by the Gaumont British Corporation productions, and British films to-day are increasingly due for exhibition in the Dominions, Central and Southern Europe and South America—three valuable and hitherto almost closed