ABOUT SLOGANS.

Star (Christchurch), Issue 17382, 10 November 1924, Page 6

ABOUT SLOGANS.

TIPS FUR THE ELECTIONS.

(13y A. Mac Thrum). With an election lacing ns about twelve months hence - unless the British example stirs Mr Massey’s recollection of the fact that he dearly loves a light- I have been devoting much time and attention to the provision of slogans. We must have good slogans. Now, the British go in for “ Peace, Security, Progress, or “Stable Government' or things like that.' In America they do things better; a little more pep. For instance. The Republicans started oit by shouting in a nasal voice that made tiie air go static for a fortnight: •• Keep cool with Coolidge.” They got warm shouting it. hut the advice was sound. Then the Democrats, having at last elected a candidate, appointed then* slogan committee. As a result the Democrats shouted : “ Keep decent with Davis." In view of the fact that Mr Coolidge has had to dispense with two of his Cabinet colleagues because of oil. etc., this slogan made the Republicans so heated that it was felt tliev couldn't keep cool even with Coolidge. for a time, 1 understand, there wasn’t sufficient coolness to go round. “ hollow La Follette ” may be all right, hut follow where? As the immortal Ella Wheeler said: “ There’s the nut.” But. about New Zealand slogans 1 venture to suggest a few for next year. Air AI as.se v proposes to lend the farmers a lot of money free of interest. so perhaps “ Mortgage with Massey " might prove effective. “Mass with Alasscy." I am afraid must be ruled out in view of the feelings of the P.P.A. “.Manage with Massey would leave the party open to the obvious counter. “ .Manage without AlasMr Coates handles the Public Works Estimates and perhaps “Votes with Conte-- might prove as true as it would be useful. Persona 11 v. I fancy next year will see Ashburton influenced by the prettv little slogan “No Xosworth.y." but. if I were a Reformer I should suggest “ Nosworthv because worthy." At present, l am only interested in the slogans, not in the facts. M ben it comes to slogans for constituencies the problem becomes difficult. I presume that Air David Jones with be standing somewhere. Well, wlml slogan is possible? “Bones for Jones would smack a little too much ol the Meat Control Board and that, election. “ .Moans for Jones ” would be cruel. And wl.at of Mr Macartney 3 I can sec difficulties ahead.