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Timaru Herald, Volume CLV, Issue 22791, 15 January 1944, Page 6

Why do people smoke? An English social welfare organisation has been looking into this. Three hundred people were questioned, and it came out that many thought "handing round cigarettes helps to break the social ice and hide any inferiority complex ” One vouth in every three said: “Smoking made you feel grown-up,” but very few girls said that. One in every eight non-smokers admitted that he envied smokers, and one smoker in every five said that he envied those free from the habit. So there you are! Taking one consideration with another those who smoke are happier and more contented than those who don’t. And if an inquiry could be instituted into the tastes of smokers it would almost certainly be found that the most nonular brands going are the toasted ones—Cut Plug No. 10 (Bullshead). Cavendish. Navy Cut No. 3 (Bulldog), Riverhead Gold. Desert Gold and Pocket Edition These famous blends, so fragrant and comforting, are also the purest, for most of their nicotine is toasted out of them. Thus even the heavy smoker is safeguarded. ...