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Timaru Herald, Volume CXLII, Issue 20587, 28 November 1936, Page 4

Yet another London doctor has been telling the world that the broken mouthpiece of a pipe with its jagged edge may cause cancer. Well, if that’s true —and it’s likely enough—there must be a lot of smokers who are running a silly risk, because pipes with broken mouthpieces are as common as wet days. But smokers are notoriously careless. Look how many of them will smoke tobacco of such inferior quality that it may—and often does—affect nerves, heart or throat the smoker never suspecting the cause of the trouble until it is diagnosed by his doctor. Why not be on the safe side and smoke "toasted”? Prevention is better than cure. You can't possibly get better tobacco—or so good. For flavour and bouquet it challenges the world, and is not only the choicest but the least harmful because its nicotine is largely eliminated by toasting. The only genuine toasted brands. Cut Plug No. 10 (Bullshead), Cavendish. Navy Cut No. 3 (Bulldog). Riverhead Gold and Desert Gold arc everywhere on sale. Don’t accept substitutes