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Timaru Herald, Volume CXXV, Issue 18626, 23 July 1930, Page 9

A well-known Sydney business man who is revisiting New Zealand after a lengthy absence, told a reporter he was astounded at the changes he saw. He said he had spent some time in all the chief centres, and that one of the things that had more especially struck him was that all the tobacconists seemed to be selling New Zealand toasted tobacco. “I’ve sampled all four brands,” he said—Riverhead Gold, Navy Cut No. 3, Cavendish and Cut Plug No. 10. They are of varying strengths but are excellent. The toasting process to which these tobaccos are subjected certainly makes a wonderful difference. It not only vastly improves flavour and bouquet, but practically eliminates the nicotine so objectionable in the imported lines. You can smoke the toasted to any extent with absolute safety. You can’t say that of the imported. I can quite understand the hold these tobaccos have got on the public, and I am satisfied that their manufacture is destined to become—and that at no distant date—one of your foremost. You can get these goods of any industries.”