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Taranaki Herald, Volume LXVII, Issue 16448, 31 May 1919, Page 7

Advertising is the only insurance the merchant can have to protect his business for the future. But he must continue to keep paying the premiums if he rvishes his protection to continue. “To discontinue advertising,” says ex-Postmaster-General John” Wanan.aker (one of the largest advertisers in the world, and naturally enough, one of the most successful business men), “is like taking down your sign. If you want to do business 'you must let people know it. 1 would as soon think of doing business without clerks ,as without advertising.” John Wanamaker made the statement that “Advertisement doesn’t jerk, it pulls.” Yet some men think that advertising should go against all rules and precedents and jerk them to success with one tremen-' dons yank. Ben Tillett predicts that “Labour will now come into its own.” This will be cold comfort for the British Bolsheviks who want it to come into every one else’s. “I believe Freddy struck a mine on his way to England.” “Dear! Dear! Was he killed ?” “Oh, no. She was an American million-heiress.” “Dearest, I’ve dropped my diamond ring down the hath pipe. You must send for the plumber.” “No; I’ll buy you another ring—it will be cheaper!” Actress (to her fiancee); “Please don’t ask me to kiss you for a week or so, darling. You must remember I took over £2OO yesterday selling kisses for the Red Cross.” Husband: “Another new dress! Where do you suppose 1 shall get the money to pay for it?” Wife: '‘You must excuse me. I, didn’t marry you to give financial advics*”-