NEW ZEALAND ABROAD

Poverty Bay Herald, Volume LIII, Issue 16243, 18 January 1927, Page 5

NEW ZEALAND ABROAD

PROGRESS OF PUBLICITY

GOOD RESULTS IN BRITIAN.

Impressions of many countries, and comment on the progress New Zealand publicity is making overseas, were given by Mr Frank Goldberg, who has returned to Auckland after a world tour which occupied practically the whole of last year.

When JVlr Goldberg- was in England the coal strike was in progress and was having a hampering eiiect .on business, but Britain was industrially as great as ever. It was not daunted by tho strike, and an important- development was that Britain was seeking new business overseas.

"Keen interest is taken in New Zealand, and much more is known about us than when I last visited the Old Country," Mr Goldberg said. "J attribute a good deal of this to the work being performed by the Publicity Department of tho High Commissioner's office. Mr Drew is the right man for the job, and is doing wonders on the appropriation that is set aside for his work, and the powers entrusted to him." AMERICA OFFERS WIDE SCOPE.

A good publicity system was needed in America. There was a lamentable ignorance in the United States concerning New Zealand and Australia, which thousands imagined—when they thought of it all--were United States territory. Yet people from both countries were popular, a remarkable effect of tho visit of the United States Fleet in 1925. It was practically impossible to obtain any iwl'ormatiop about New Zealand, and Mr. Goldberg suggests the appointment of official publicity officers. Some interesting contrasts were noted by Mr. Goldberg. In America he found business booming, wholesale prices considerably increased, methods of production highly advanced and manufacturers seeking markets overseas and endeavoring to develop those they had already secured. "They stop at no expense that is considered in the interests of progress," said Mr. Goldberg. "In England manufacturers would think a long time before demolishing a great new building. In America they do not hesitate if the space is wanted for something that will 'get there' more rapidly." France he found to be disgruntled with the rest of the world, and disinclined to foster trade abroad; its commodities were at a high rate, and the franc was collapsing with no really serious attempt to stabilise it. On the other "hand, Germany was busy with great reconstruction plans. People for the most part appeared prosperous. The Great War to them seemed to be a mere background. Englishmen were popular and there was a deep interest in Australia and New Zealand, with a keen desire to re-establish overseas trade.