SELLING IN QUANTITY.

New Zealand Herald, Volume LXIV, Issue 19558, 10 February 1927, Page 10

SELLING IN QUANTITY.

LESSON FOR NEW ZEALAND.

OBTAINING BETTER PRICES:

An interesting point was raised by Mr. W. J. Jordan, M.P., in an address to electors at Onehunga last evening. Referring to the apples sent to Great Britain last year, to the value of £IOO,OOO, he said the Old Country had imported apples to the value of £13,000,000, which was equivalent to about 100 apples for every man, woman and child there. -

Of this -100, no fewer than 38 came from America, where thp season was the same as in England, but less than one apple from New Zealand, where our season enabled us to supply just when England was short of fruit. Of the small quantity sent from New Zealand, the fruit included 59 varieties, the quantity of each being so small that nobody would bother with it. New Zealand should concentrate on a few varieties only, and then there would be a quantity which would command the attention of the big buyers. Here was the scope for greater production, to supply the needs of the British population,'for, instead of eating 100 apples each in America they ate 240 apples each every year. Mr. Jordan said the same principle applied in regard to honey, for they received more attention with a larger quantity to offer, and the larger quantity would,more readily stand the expense of advertising in selling. Britain imported eggs last year at a cost of £11.000,000, of which New Zealand supplied £16,000, and it was easier still to sell a larger quantity of a -commodity which was so much in demand.