Tourist Advertising Should Be Unified

Northern Advocate, 26 January 1939, Page 5

Tourist Advertising Should Be Unified

[Per Press Association. Copyright'.] GREYMOUTH, This Day. The need for unification of national t'.urist advertising was emphasised by a number of speakers at an executive

meeting of the South Island Travel Association at Greymouth yesterday. The chairman, Mr. A. H. Allen, Mayor of Dunedin, said the development of tourist advertising in the South Island had been largely due to the individual efforts of the provinces, but anything done for the benefit of the South Island benefitted the Dominion as a whole.

Mr. W. Begg, of Dunedin, criticised the Tourist Department in Auckland for its failure to advise tourists of South Island attractions, and said that if the Association was to succeed it must undermine that sort of thing or root it out altogether.

Mr. Allen’s suggestion that the matter be taken up with the Tourist Department was adopted. The possibility of cruise liners from Australia including South Island ports was envisaged in a report by the director, Mr. J. J. W. Pollard, who said pne line was interested in giving passengers an opportunity of travelling to the South Island.