“SELLING SCENERY”

Greymouth Evening Star, 22 February 1937, Page 14

“SELLING SCENERY”

AMERICAN VISITOR’S ADVICE. [PEB PRESS ASSOCIATION.] INVERCARGILL, February 21. “Sell America your scenery,” was the advice given by Mr. Theo. L. Hall, vice-president and assistant general manager of the Philippine Long Distance Telephone Company, of Manila, who arrived at Bluff to-day by the Marama. He has come to New Zealand for the Rotary conference to be held in Wellington next month. “You want America to buy from you.” he said in an interview. “Very well, then sell her your scenery. She has her own wool and dairy industries, but her people are only too willing to travel to see good scenery. Japan has been ‘sold’ to America and by high pressure salesmanship. Films should be made to show off the Dominion’s beauty spots. They could entertain as well as educate people overseas in the natural beauties of the country. If a film exploiting Japan was shown in America, an American announcer was engaged tp supply the commentary. If it was to be shown in Australia, an Australian was engaged, and so on with other countries.” There was a possible market for New Zealand’s condensed milk on the > Philippine Islands, said Mr. Hall. Peo-! pie theie had to use tinned evaporated milk.