“WIND-SWEPT SHINGLE”

Evening Star, Issue 20720, 17 February 1931, Page 3

“WIND-SWEPT SHINGLE”

MYSTIC “ IT M FOR EVERY GIRL The wind-swept 'shingle has arrived. This is groat news for the girls of England, for, according to Mark, tho manwho knows, tho wind-swept shingle is the secret of tho screen star’s ‘‘lt ” (states a ‘Sunday Chronicle’ reporter ’). Mark' is tho man who lias shorn tho locks of Maty Pickford and many another famous beauty. So what 'Mark says about ‘’lt” has weight. I mot .Mark in. a London hotel. In the dimly-lighted salon where ho holds sway .ho breathed to mo his secrets. “ It,” ho whispered. “It.” Tho mysterious something that raises one woman above the crowd. What is it? It is nothing more or loss than the wind-swept shingle— and care of tho complexion “1 have attended to all tho stars of Hollywood,” Mark said impressively. “ It is so simple it seems almost ridiculous. “Tho ‘cute ’ little blondes. They arc the type that win. Hair dressed in tiny curls, over their heads with straight whisps hanging over their faces. Easy—and yet it needs so much care.” Beauty parlours in America arc more numerous than “ spsak-casics.” Physical culture is almost a disease. Girls who over hero spend their lunch hour with a book and a bun, in America pass theirs with an ice-cream soda and half an hour’.s massage. No hairdresser is complete without a gymnasium and a Swedish masseur. Among the “ working classes ” of Hollywood are some of tho loveliest girls in the world. Tho waitresses in tho cafes especially just radiate “ sex appeal.” They care for their faces—they care for their figures and, most important, they care for their hands. Well, Mark has come back—ho is a Manchester man—to start the campaign. He says that girls, especially in the north, have complexions that make the Hollywood girls look flat. They only need showing tho way and he is the man to do it.