ADVERTISING BUTTER. A LONDON VIEW.

Dominion, Volume 4, Issue 1235, 18 September 1911, Page 8

ADVERTISING BUTTER. A LONDON VIEW.

"I am informed on inquiry that tho little campaign during this season for bringing before tho public tha advantages to be obtained by buying New Zealand butter led to no tangible results," says tho Sydney "Herald's" London correspondent. It has not yet been shown, tho correspondent adds, that the old-fashioned plan, of getting a good London agent to boom an Australian factory's output in tho usual Business way is not the best plan. Should au advertising scheme be decided on for Australian butter, who should pay tho bill—the factory or the industry as a whole? A tax of jd. to Jd. per box would furnish a useful advertising fund; say there arc 2,000,000 boxes this season—this quantity at 4<l. would yield JEII6G; but in tho case of an individual factory of high standing, and turning out n high-class article, that factory would gain more by advertising its particular product than by associating itself with a movement having for its object the advertising of Australian butter as a whole. Many of tho crack brands' are treated in this way by means of the London agents'of the factories issuing circulars throughout the trade.