Sunday television
Sir, —So, TVNZ is to “review its allocation” of Sunday advertising. Is this announcement intended to induce a responsive vote of thanks from viewers? The initial decision to introduce this advertising is widely held to be slightly obscene, introduced as it was with arrogance and indifference, and necessitated by inefficiency. The accompanied puerile explanation that Sunday was one of the most popular days for advertising speaks volumes. Popular for whom? Certainly not the customer, the consumer, the taxpaying viewer who, among the proliferation of sub-standard programming and repetitive and unimaginative advertising, was at least entitled to Sunday viewing of some substance. After all, for many, the investment made in a colour television receiver, aerial etc., is often the third largest item of domestic expenditure, after home and car. Recent events, and an understandably sceptical overview of quasi-Gov-ernment agencies, would indicate that TVNZ is just as inefficient as those others that have at least, and at last, been depadded and defleshed. Viewers should not accept the current situation, reviewed or otherwise, but continue to actively oppose this imposition and demand a complete review of the TVNZ empire. — Yours, etc.,
E. R. RADCLIFFE. July 23, 1989.
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Press, 27 July 1989, Page 12
Word Count
196Sunday television Press, 27 July 1989, Page 12
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