TV advertising
Sir,—Your editorial on television advertising leaves a lot unsaid. This issue is far more complicated than your glib dismissal allows. Nowhere do you mention the constant breaking of concentration, which is necessary for commercials to succeed. You limit your comments to “irritation,” as if that was the only effect. Constant commercial breaks destroy wellmade programmes and limit the way in which television can be developed as a medium where creative writers can work in a different environment. It is farcical that the average New Zealander is prepared to pay $l2OO plus for a TV set, or $350 'a year to rent one, and then refuse adequate funding for programme production or purchase. A public education campaign is necessary to inform everyone of the dangers of an advertis-ing-funded service. I maintain advertising should have no place on a public broadcasting service.— Yours, etc., DENNIS WILKINSON. August 6, 1985.
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Press, 9 August 1985, Page 16
Word Count
149TV advertising Press, 9 August 1985, Page 16
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