ADVERTISING OF BUTTER

Press, Volume XCVIII, Issue 28800, 22 January 1959, Page 17

ADVERTISING OF BUTTER

No Change In NX Allocation (Special Correspondent N.Z.P.A.) LONDON, January 20. The New Zealand Dairy Products Marketing Commission estimates that it will spend about £563,000 on advertising New Zealand butter and cheese in the United Kingdom during 1959 practically the same as during 1958. This year there will be no advertising on buses. The amount allocated to national newspapers will be increased and there will be a reduction in spending with the provincial newspapers. Total press advertising will cost £llO,OOO. Television advertising will remain unchanged at £lOO,OOO and £34.000 will be spent on posters. Exhibitions will cost £26,000 and miscellaneous spending will amount to £lB,OOO. The commission does not propose to promote window dressing competitions as the Dutch will do this spring. s Dutch Produce The Netherlands Dairy Bureau is offering at first prize of £5OO and a. second of £2OO for the best photograph of a window display featuring Dutch cheese or Dutch cheese and butter. The display must be on view for at lease a fortnight and a panel of five judges, including the women's page editor of “The Times," will select the winner. The New Zealand commission has not promoted competitions since the war.