IMPORTANT TO SPORTSMEN.

Press, Volume LXVII, Issue 14162, 30 September 1911, Page 10

IMPORTANT TO SPORTSMEN.

SEE THAT YOUR AMMUNITION IS FRESH!

Evedy man who has ever been afield with a gun knows who it is that ammunition should be fresh. It is true that good cartridges will remain in some sort of serviceable condition for a considerable time after they are charged; bat even in the most favourable circumstances the best ammunition must get a little staler every day, and bright new ammunition is always best. In the old days, before the Colonial Ammunition Company took proper hold in New Zealand, there were instances of "C.A.C" Cartridges being on the •helf three or four yean* or more, owing to.the fact that the size of ehot with which they were loaded was not the size locally required, or had become unpopular. Now, such stale cartridges, when finally sold, could not be of the same quality as freshly charged "C.A.C." Ay that time, therefore, imported cartridges had the best of the position. The trade could take no risks with imported stuff; it had to be ordered well ahead, in big consignments; when it lagged it had to be cleared out at any price. For it has to be remembered that imported ammunition ie usually at least a year old on arrival, and has suffered the risk and strain of transport through the tropics. The trader, then, pushed his imported stuff all he knew, and the exceptionally quality' of "C.A.C." Ammunition had not been generally discovered by marksmen. To-day, the tables are almost com-' pletely turned. "C.A.C." Cartridges are made in the Dominion, the huge demand keeps them always fresh, and the Colonial Ammunition Company . is here to deal with enquiries ana suggestions without delay. "C.A.0." Cartridges, in short, have come into their own. In future, it is the imported cartridges that will remain on the shelf. Nothing is here intended or insinuated against the general quality of imported ammunition; but patriotic Mew Zealanders naturally prefer a cartridge that is made in the Do- . minion under the best industrial conditions, and keen sportsmen naturally prefer a cartridge that is quick, dean, penetrating, fresh, and sure. By alwaya demanding "C.A.0." Cartridges, shooting men can and do see that the stook has no time to become stale. Whatever hanpens, "C.A.C." Cartridges must be at least twelvemonths fresher than any imoorted. That is to say, imported cartridge arriving in New Zealand are not infrequently at least a year old, and they have to compete with cartridges freshly charged at the Colonial Ammunition Company's Works in Auckland. Traders generally don't care much whether goods are made in New Zealand or elsewhere, but no trader wants dead stocks of imported cartridges, and for that reason the trade demand for sterling, fresh "C.A.C." Ammunition' is big, general. ,, and daily increasing. . 34