LIBERTY LOAN.

Ashburton Guardian, Volume 63, Issue 218, 25 June 1943, Page 2

LIBERTY LOAN.

BIG DROP IN INVESTMENTS. £IB,OOO REQUIRED EVERY DAY. Far from realising the hopes of the Ashburton Liberty Loan Committee that they would stay in tli.e neighbourhood of £II,OOO or £12,000 daily (which would still not be enough to attain the target) subscriptions to the loan yesterday dropped to the very low figure of £3871, bringing the total in hand to £72,575. Thus investments yesterday were £7617 down on those for the previous day. With approximately £225,000 to raise in 13 days the daily subscriptions will have to be about £IB,OOO.

Intending large investors will realise the urgency of the position. Small subscribers too must act. It was pointed out by a member of the committee this morning that if depositors of small amounts at the Post Office were to invest half their deposits it would still leave them a certain sum of cash to fall back on. In spite of the publicity which has been given this point from every conceivable angle, it is still not common knowledge that depositors in the Post Office Savings Bank can transfer their savings to the Liberty Loaii and that investments in National Savings on or before July 10 go toward the loan. A decision to invest £25 in National Savings was made by the Ashburton Rotary Club yesterday. Throughout the loan campaign, collections in the “sunshine box” will also be similarly invested. Collections yesterday totalled £9 26 sd and the week before £1 6s 3d.

A SUSTAINED EFFORT.

ASHBURTON FIRM’S WAR SAVING

Results which can be obtained by a steady, sustained effort are clearly demonstrated by figures announced this morning by Mr G. A. Gilchrist in connection with National Savings and Liberty Loan investments made by the Ashburton staff of Messrs Lane, Walker and Rudkin.

'Since the inauguration of the National Savings scheme the staff of this organisation has been investing at the rate of £IOOO a year and up to June 19 had invested £I2OO. In addition they subscribed £2IOO to the Second Liberty Loan and £2200 in the present one. These figures, which are impressive in themselves, do not, of course, include private accounts of many members of the staff. - INVESTMENTS AT DUNEDIN. DUNEDIN, This Day. The main, event of the Army’s Liberty Loan Week was a military concert in the Town Hall yesterday which realised £16,485 in purchased! bonds. The amount purchased in the hall was £llßs and by radio listeners £lo,oUU. Topping the'latter was £IO,OOO contributed by Cadbury, Fry, and Hudson. APPEAL TO FARMERS. “FIRST-CLASS' STOCK.”

(P.A.) WELLINGTON, Juno, 24. It is an immense task to canvass personally every potential Liberty Loan investor; but the*war loan committees throughout New Zealand have that ideal before them, and one of the most effective actvities (states, the National War Loan Committee) is the approach to the farmer. This is the season of clearing sales, when there are gatherings of farmers on the lookout for first-class stock. The farmers in attendance find that the first-class stock represented by the Third Liberty Loan is being brought under their notice by representatives of the war loan committees. Stock and station agents have circularised all their auctioneers, who are giving ready co-opcration in this patriotic effort.

Tho farmers of New Zealand have their difficulties; but they have maintained vital supplies for Britain and the fighting men in the Pacific. Their part in the war effort at the production end has been made effective only by the ~splendid work of the Navy and Air Force in seeing the convoys safely into port. This lias been done so well that although, as a war precaution, the Dominion expanded its cool storage to take a. whole season’s output of butter, cheese, and meat if it. could not be shipped, the storage position, according to the Hon. J. G. Barclay (Minister of Agriculture) was never better than to-day.

Farms have boon kept safe because fighting men have not shirked the greatest sacrifice. As a result, (he income of our farmers has increased in the three years of the war by £33,000,000. This would have been impossible but for the fighting services, and Liberty Loan committees are consequently hopeful of results from their efforts to interest, the farming community in a war loan which will help to maintain tho effectiveness of the producers’ good work.