HOW ADVERTISING HELPS.
The manufacturer who advertises is five times as likelv to stay in business as his non-advertising or ;. This is the conclusion of Mr Harold i\. Ferguson, engineer and builder, oi Cleveland, Ohio, who has been investigating - the question of advertising as it affects business. He found that H 4 nor cent, of tLe business failures were rbose of firms which, did not, advertise Re found, too, that more than 80 pel •ent of the factories lie built were purchased by national advertisers, am, that more Mian SO per cent of the nev. door space was required for the m creased production of advertised com modifies, or something moie than - times the space purchased by uon advertisers
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Bibliographic details
Ashburton Guardian, Volume XLIII, Issue 9747, 13 December 1922, Page 8
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119HOW ADVERTISING HELPS. Ashburton Guardian, Volume XLIII, Issue 9747, 13 December 1922, Page 8
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