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Waikato Times, Volume 124, Issue 20853, 11 July 1939, Page 2

Some interesting particulars about smoking figured in a London correspondent’s letter to a New Zealand paper the other day. The writer (claiming to know;, declares that English women arc the heaviest smokers, of their sex, the world over; that soldiers and outdoor workers are the heaviest male smokers in England; and that English parsons smoke more than anv other class of professional men. As for tobacco (this has been noted before there is less demand for the coarser brands than formerly, the general preference now being for better quality lines. The same tendency, it is interesting to note, is in evidence in New Zealand, and has been ever since ‘toasted’’ made its appearance. In fact, the five toasted brands. Cut Plug No. 10 (Bullshead), Navy Cut No. 3 Bulldog), Cavendish, Riverhead Gold and Desert Gold, may be said to have educated the public taste, and created a demand for “the best.’’ Not only are these five blends of the highest grade, but being practically free from nicotine (eliminated by toasting) they cannot harm the smoker even though he smokes to excess 1