It is generally accepted that when an article is branded and advertised, it must sell. To-day it is hardly possible, to sell anything without a branded trade-mark which has been nationally advertised. Even bacon is branded, advertised nationally, and sold packed ready for delivery. The motto is “brand, advertise and sell."—E. F. Brayhani, in the World's Press News.
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Bibliographic details
Waikato Times, Volume 114, Issue 19012, 1 August 1933, Page 8
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58Untitled Waikato Times, Volume 114, Issue 19012, 1 August 1933, Page 8
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