BAD TIMES CONQUERED.
MAINTENANCE OF STANDARDS. “In these strenuous times, when household budgeting lias become more meticulous, the advertising of commodities in everyday use is more than ever essential to the maintenance of selling standards,” wrote Major Isidore Salmon, chairman of .1. I,yens and Go.. Ltd., in a recent issue of ihe Daily Telegraph. “The press offers special facilities by which manufacturer and merchant can keep ill direct daily touch with Hie purchaser. Thai is why .1. Lyons and Go., Ltd., continue to advertise in and out of season, in good times and bad.”
| Major Salmon stressed ihe vital j importance of continuity in adverlisI ing, which, lie said, is destroyed by a { curtailing of advertising in times of depression. “Only by means of eonlinuily may one hope to maitilain the habit, of buying.” He advocated the policy of advertising as nearly as possible to the standard of normal limes when trade is bad.
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Bibliographic details
Waikato Times, Volume 111, Issue 18623, 29 April 1932, Page 3
Word Count
154BAD TIMES CONQUERED. Waikato Times, Volume 111, Issue 18623, 29 April 1932, Page 3
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