DEPRESSION OVERCOME.
“The British motor Industry has come through a period of unparalleled trade depression with a greater degree of success than perhaps any other of our great national industries," writes Sir Herbert Austin, in the January 5 Daily Telegraph. “When studying the many factors which have contributed to the achievement it, would he impossible to overlook Hie important and successful part played by national Dross advertising in the general marketing scheme. " In my opinion there is not an industry that can afford to cut out Ibis item of expedniture from its programme, for advertising and keeping the name and the quality of a product before the public, is more essenlinl during lean periods than when trade is booming. “A long business- experience has taught me. however, that the old saying: ‘lt Days to Advertise,’ is not strictly correct. The phrase is incomplete unless the word ‘wisely’ Is added, for, without the greatest care in j its direction advertising expenditure may prove a mill-stone around the neck of the manufacturer. "My advice, Iheerfore. is to advertise wisely, for the value nr wellplanned advertising is undeniable. I hope that in 10.12 more and belter iiso will be made of this j medium. .
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Bibliographic details
Waikato Times, Volume 111, Issue 18622, 28 April 1932, Page 10
Word Count
201DEPRESSION OVERCOME. Waikato Times, Volume 111, Issue 18622, 28 April 1932, Page 10
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