The Waikato Times. THAMES VALLEY GAZETTE, AND KAWHIA ADVOCATE. Established Thirty-Four Years. THE OLDEST DAILY NEWSPAPER IN THE WAIKATO. THE LARGEST CIRCULATION OF ANY DAILY PAPER SOUTH OF AUCKLAND. SATURDAY, NOVEMBER 21, 1906. TRAVELLING ADVERTISEMENTS.

Waikato Times, Volume LVII, Issue 8063, 24 November 1906, Page 2

The Waikato Times. THAMES VALLEY GAZETTE, AND KAWHIA ADVOCATE. Established Thirty-Four Years. THE OLDEST DAILY NEWSPAPER IN THE WAIKATO. THE LARGEST CIRCULATION OF ANY DAILY PAPER SOUTH OF AUCKLAND. SATURDAY, NOVEMBER 21, 1906. TRAVELLING ADVERTISEMENTS.

Tin: great advertisement New Zealand is now receiving in consequenct of the Exhibition, naturally br lg.s the question of national advertising under review. [i is only in comparatively recent years ilni!, 'his nieJiod of makin«_r known to other

nations the attractions and jiotiuitialities of various lands has been systematically undertaken, and of the good results that have accrued to those countries which have taken it

up in a way 1 Im-i •• can lie !>• > < j nest ion. Tin* lan. V l '' Scddon wits a profound believer in judkiowc vefiisin«" and there is no doubt that the information disseminated under his sujiervisiiyi) i-ll over tlit* world is .responsible tortile iiuiui ','t ilinni-•-ranis liv every liner. It i* ip.es, tiuiiable, however, if New Zealand lias attained the pit oh of perfection in advertising that. Canada has. Of course this colony does not offer such vast true is of country foi settlement as are still to be found in the north west provinces, nor is it of such vital necessity to New Zealand's welfare that he," waste lands should lie settled at any eos(. I" is of more importance that the imilligram's. y,l;o desire to till the soil should be in ■every way desirable colonists, ami at present, there seems no fault to lie found in 1 hi.-, direct ion. Ihe immigration otlicer-s and others who are familiar with the class , ei;i ~ut 1,-y the Jlioii ('omnussionei, air euthu Mit M.ii: regarding the material with which we are being supplied. Some o! I hose people, however -we do not

say t here are many appear to have come to New Zealand under a false impression of their future life. Several complaints have been made to pressmen and others by recent immigrants. This to a large extent is no doul,! due to their own imperfect umiers,landing ot the liiioruiatioii with which they 'ieen supplied by »];<_> ...tJicr- at Home Of ''Hill -,I tin- idea thai Kliv ale in te i:t imik- i_, misnilornied cannot be entertameii. Canada has hit upon a method of ad-

misinloi uied cannot be t-nteriumeii. Canada has hit upon a method of advertising her conditions of life aud

resources in a way which, if novel, fiuuiot lead to mi< uin li'rsi ;t iuli iisj'. I'oni*iithe Old Land, in charge of Canadian Commissioners, is a " caravan exhibition," containing practical ill list rat :011s of 1i fe in t lie North West and tlie resources of that territory. I hi.-- novel exhibition is accompanied by leciiuers. who expound upon the , attractions of t heir country wherever a few people assemble to listen to them. Such a method of advert is-

ino', by On very novelty, compels attention, and is one mom calculated to reach the class of people any voting country desires as settlers than newspaper notices, which do not probably come into the hands of a large number, who would make colonists of the best description. We would like to see something of a similar nature undertaken by the High Commissioner's otliee. Not only would it be fol'owed by a larger number of ant.-., but tliey would more fully understand the sort of lifts tliey were coming to, and would be better equipped to embark upon it.