A TRIBUTE TO NEWSPAPER ADVERTISING

Wanganui Herald, Volume L, Issue 14746, 27 October 1915, Page 8

A TRIBUTE TO NEWSPAPER ADVERTISING

NEWSPAPER V. BILL-BOARDS AND STREET CARS. Mr H, T. Conner, prominently idcntifie<; with the retail shoe trade of Btdtimore and Indiana, has had considerable experience with various forms of advertiKintr In speaking of these experiences Mr Ooi.aer said:—"We Hud an electric sign near and within direct view of tho best corner in Indianapolis. , -The sign cost a rental of 90 dollars a month, but in were never able to trace any sale to this medium. I have just cancelled six painted display hoards in Baltimore. I hardlv believe we can trace 100 dollars’ worth of business to these hoards, while 1 hev cost npnroximgtclv 2900 dollars. I don't think that car advertising-is even worth talking about. We advertised n calc and it was a joke. I later advertised in the newspapers and sold my shott lines.” Newspaper advertising. Mi Conner said, if easily the best arid hioGt effective medium, as well as least expensive in the long run.