“DOWN WITH THE LONG SKIRT!”

Wanganui Chronicle, 4 October 1947, Page 5

“DOWN WITH THE LONG SKIRT!”

N.Z. MANUFACTURERS SET FACES AGAINST IT (P.A.) Christchurch, Oct. 3 Manufacturers of women’s and girls’ clothing in New Zealand have been recommended not to follow the fashion trend for an increase in the length of frocks. The president of the New Zealand Women’s and Girls’ Outerwear Manufacturers' Federation (Mr. J. J. Delahunt) has suggested to all members that the trend should not be followed in current or forward production, and that they should maintain the length of garments customary under their current practice. This recommendation has been discussed with the New Zealand Retailers’ Federation, which supports it.

The decision has been made because of the additional usage of materials and labour that wosid be involved and certain other factors which would have the effect on industry. The Minister of Industries and Commerce has been advised of the federation’s decision. He has been asked to lake it into account in considering licences for the importation of women’s garments. Commenting on the decision, Mr. A. M. Hollander, chairman of the Women's and Girls’ Outerwear Trade Group of the Canterbury Manufacturers' Association, said: — “I would like to see the situation continue where any woman wearing a street frock longer than the present normal length will select herself as an object of criticism by other women rather than as a so-called leaide.* of fashion. ’