POST-WAR LIVING

Wanganui Chronicle, Volume 87, Issue 66, 20 March 1943, Page 4

POST-WAR LIVING

WAR SAVINGS CAMPAIGN PERSONAL MATTER FOR ALL CITIENS To boost investments in National War Savings a special campaign under the title of “Plans for Post-’, ai Living,” has been opened throughout the Dominion and will continue until the end of the present mont h. The effort has been organised to increase the sales of 3 per cent, war bonds and war savings investments. An increase in these sales and investments is urgently needed to make up a deficiency of about £1,500,000 which is required before the end of the financial year to reach the Budget’s estimate of £5,000,000 from these savings and purchases. An extensive publicity programme, with a Dominionwide coverage in the Press, radio and picture theatres, has been arranged. and other features based on a more personal angle will be incorporated in the drive.

This special appeal has been substituted for the contemplated major war savings drive, similar to the “Bonds for Bombers” appeal during March of last year. The National Committee is confident that with the large increase in funds available for investment, and relying on every National War saver to assist by making regular and increased investments to their accounts, the goal in the campaign will be easily achieved.

In a communication addressed to the chairman of the Wanganui National War Savings Committee, Mr. W. J. Gilberd, the chairman of the New Zealand National War Savings Committee, Mr. T. N. Smallwood, reviews the course of this special drive.

“An appeal based on a more personal angle—the welfare of the individual—is the basic theme chosen from the many suggestions we have received for our March war savings campaign,” states Mr. Smallwood in his letter. “To-day, reconstruction or post-war planning is a feature note, and from the problems involved, although they may be only dimly comprehended by the public, we feel we can gain new interest in war saving? by using these features as a motive. “One thing which is certain, is that a nation which has induced its people to practice true economy and thrift in war finance on the soundest possible lines, with its attendant check on inflation, is more firmly and happily placed to face the problems of reconstruction, which victory in peace will bring on the achievement of victory in war.”