PRINCE RECITES A JINGLE

Wanganui Chronicle, Volume 79, Issue 13, 16 January 1936, Page 7

PRINCE RECITES A JINGLE

• HOLLERING” ABOUT GOODS FOR SALE AD\ ERTISING r l’O ATTRACT TRAVELLERS LONDON, Dee. 10. j The Prince of Wales recited a I jingle to-day at the annual meeting of the Travel and Industrial Development Association of Great Britain and Ireland, which he urged be supported in every way possible, so that it might ‘‘'continue to mine its voice louder and louder.” “ He who whispers down a well About the goods he has to sell, Will never reap the golden dollars Like he who shows them round and hollers,” was the verse the Prince quoted. Reverting then io prose, he raid that the motion picture industry had CG’irted new words, one of them ‘ ‘projection. ’ ’ I “That is exactly what this asso ciation. does,” he declared. ‘‘lts aim is to project these island.; on th<world’s screen. That is the very best kind of advertisement ve can have, because, after all, we have Jots of thinks to sell.” The Prince confessed he was amazed to learn that overseas visiters to Great Britain in 1934 spent £25,000,006. ‘‘This figure is the same as the figures for sales of wool in thir rountiy, and only £3,006,000 behind the revenue from sales of coal. “These are very interesting and striking figures, and it should be more generally realised that the touris', trade benefits directly or indirectly almost everyone in our industries. “We should further consider the value to those trying to sell goods overseas in creating in our customers’ minds a disposition favourable to this country. 1 feel the benefit is incalculable. “May I emphasise that this useful kind of work—this ‘national projection,’ shall we call it? —can be achieved only by national co-opera-tion?” The chairman, the Earl of Derby, said: “The more people who come to this country to tee us as wc arc, and not as we are painted, the better it will be for the peace of the world and the easier for our diplomats and politicians to keep peace.”