FORD COMES BACK

Wanganui Chronicle, Volume 73, Issue 424, 15 November 1930, Page 8

FORD COMES BACK

1930, HIS BIGGEST YEAR

OCTOBER REGISTRATIONS IN NEW ZEALAND, 529.

“Can Ford come back?” was a question that was asked throughout the world two years ago. Ford has come back. Proof is found in the fact that 50 per cent of the whole of the motor business in America to-day is done by Ford. Last month, in New Zealand, Ford commercial registrations were 45.5 per cent of the whole total. Kight throughout Canada, America, and New Zealand, Ford is outstripping all other makes. This was brought about by the present Ford high-priced car features, which make it the greatest motor value to bo had. Acceleration, speed and hill climbing ability art) certainly not idle claims for the new model “A.” At one time “anybody could pass a Ford.” There are not many who will take on a willing driver of a model “A” to-day. Shatter-proof glass and tour-wheel brakes make for absolute safety; hydraulic shock-absorbers make for comfort. Every man takes a genuine and justifiable pride in the appearance of his car. Henry Ford has set a new standard, now that his cars are fitted with rustless steel. It lakes and holds a mirror finish which is uutarnishable under all atmospheric conditions. “In-built quality” is perhaps the reason why Kurd has shown such remarkable registration figures. In the construction of the car the limits of precision are such as exacting as those of cars in a far higher price range. Finer exactitude in the construction of the engine is not found in cars of double the price. Government departments and local bodies are now turning back io Fords to give them the best

Ford service is known as the most efficient in the Dominion. In Wellington is a special school for the Ford I mechanics of New Zealand. It is i operated under the Colonial Motor Company, thief agents for the Ford in New Zealand. They attend the school, are instructed in the servicing of the model “A,” and have to pass an examination. Four men from Ihe Merewether Motor Company, the Wanganui agents, have gone through, the school, and others will follow. The Merewether Company has installed the latest machinery for facilitating the repair of the model “A” cars. M hen a Ford is sold, it carries with it a frec-service offer at . ’O, 10U0 and 1500 miles. There are also special service agreements which can be made with the dealers, by which the owner can be assured that his car is always properly greased and looked after. Should it happen that a defect is found in some part of the car, that part is replaced free of cost. But Ford does not stand to lose anything from that agreement. At present there is a £240 letter writing contest for owners of the model “A” cars. The contest is for simple letters expressing appreciation of the Ford. The first prize is £lOO, the second £25, the third £lO, while there are 100 prizes of £1 Is.—Published by arrangement.