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Wanganui Chronicle, Volume LXXXIII, Issue 19505, 5 February 1926, Page 6

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RETAIL SHOP AT HOMB ENGLISH VISITOR 'S OPINION “No real steps are taken to distinguish colonial meat from other kinds of meat, and the real crux of the export problem, from the point of view of your Dominion producers, who wish to reach the consumers in England, comes long after they have exported their produce.’’ remarked Mr R. G. Ellis, M.P.. for Wakefield, and vice-chair man of the Lanston Monotype Corporation of London. Mr Ellis indicated that the weak link in the chain connecting the producer here with the consumer in his own country of Yorkshire, for instance, was really in trying to reach the buyer over the retail shop counter. Could the New Zealander be sure that the English retail consumer was getting New Zealand product when he asked for it? If not. what steps should be taken to insure this. Again, was Now Zealand produce being sold at such a reasonable retail rate as would encourage the British buyer to take it, as against foreign coinpetition?

Thirdly, was cheaper and less good material being offered to the British consumer as New Zealand made?

“These questions,’’ said Mr Ellis, “ought to be closely looked into; and. personally. I am quite sure that the main problem in creating a trade goodwill with England lies in a proper' answer to them. At the present time no one is required to declare, in selling meat nr butter, what is its countrv of origin—other than home-produced" or foreign. It might be worth the while of Now Zealand to consider whether a further division of the foreign section into, say, overseas British and foreign, would not be to her advantage.’’