Page 6 Advertisements Column 5

Waipa Post, Volume 44, Issue 3183, 28 May 1932, Page 6

CENTRAL STORE. PHONE 219. Broken Pekoe Tea, loose 1/6 lb, or 4/3 for 3 lbs. Orange Pekoe Tea, loose, 2/6 a lb, with an English cup and saucer free with a 2 lb parcel. Teaspoon Tea, 2/8 a lb, in 5 lb ful fancy tins with a valuable present in each tin, Hot Water Bags, 3/11 and 4/3. Great value. Dried Apricots and Prunes, etc. Good: quality. Bulk Malt, Black and White Malt, Hops, etc. GOODS DELIVERED PROMPTLY W. McKIBBIN & CO. PHONE 219. BUSINESS ! Does advertising increase the cost to the consumer ? The fal° lacy is sometimes heard that it does. Answer the question with another question. . How does it happen that Uu world's biggest advertisers set the best goods at the cheapest prices ? Answer that and the fallacy is exposed 1 V It is perfectly simple. Take any business. Rent, insurance* rates, interest on capital, and th* many items classed as “ overhead 1 ’ are fixed and absolul whether the turnover is large < small. Obviously, then, the man whs can give the best value to his > customers is the one who goes right out to spread his overhead costs over a big volyme of talea. Take a business which costs£2s per month for overhead charges. Give it sales of £loi per month. Roughly, that meai that 25 per cent of sales value needed to pay overhead. | Increase the turnover to 120$ per month and overhead absorbs only 12£ per cent. Add 2\ per cent for advertising, and there # remains a gain of 10 per cent Plainly, increase the turnover ; and the keen merchandiser cai increase his profits and give better values to his customers. y Who, around you in busines to-day, gives the best values the keenest prices ? The man who advertises or tire man who just sits still for orders to’corns his way ? Be wise. Get all the benefits advertising offers. And if you don’t buy from Waipa Post advertisers don’t buy. X?EFORE going to a party chew Yeaston Tablets and purify y° ur breath; 36 for 2s 6d, 100 for 6s 6a. W. Jeffery, Chemist.