SOUND RECORDING

Waipa Post, Volume 42, Issue 3270, 10 March 1931, Page 2

SOUND RECORDING

85 PER CENT OF TALKING FILMS ARE WESTERN ELECTRIC RECORDED.

Of the hundreds of talking pictures produced annually in America, about 85 per cent are made by the producerlicensees who record by the Western Electric Sound System exclusively. Their names include the producers of the finest talking pictures the world knows—« Warner Bros., Fox, Universal, Paramount, United Artists, Mep tro-Goldwyn, First National, Columbia Pictures, Hal Roach Studios, Metropolitan Studios, and Sono-Art. The Western Electric Sound System by which these producers record is also the same sound system by which 7500 theatres are reproducing talking pictures, enabling them to retain for their audiences the high quality of sound that went into the recording. The remarkable success of the Western Electric Sound System is attributed to the vast resources behind it and to the years of painstaking research, and experimentation involved before the new art was presented to the public. Talking pictures, as they are being presented to-day, are a development of the telephone because the scientific discoveries that made them possible were first utilised in a practical way by the Bell Telephone Laboratories. This organisation, operated jointly by the American Telephone and Telegraph Company and the Western Electric Company, has for years der voted its efforts to the development of voice transmission, and is to-day the largest organisation of its kind. The Western Electric Sound System is manufactured by the Western Eleetriq Company, which has, for fifty years, made the equipment for the associated companies of the Bell System. Uniform quality of manufacture has been the keynote of this work, with the result that this equipment, which is now installed in fiftyfive countries, represents everywhere the same degree of reproduction that can be heard in any first-run house on Broadway or in Chicago's loop or in the de luxe theatres of Los Angeles.