GOODWILL IN INDUSTRY
“ Goodwill is a mental habit, andi like all good habits is very difficult to form. Bad habits form themselves with the utmost ease; good habits are the very deuce to start going. You: have to begin them afresh every hour of every day for about fifty years. Goodwill is not accomplished by a single grand vague gesture. It is the cumulative produce of a million tiny separate, tiresome, tedious efforis. It must not depend on what the other fellow does, or wait till he begins. There can be no ‘ifs’ about it. Still more important, it can be* nothing but an empty aspiration'until circumstances arise which render it really difficult to put into performance. We journey down to the factory or the office, and we are bursting with goodwill. We smile, we deliberately adopt a benevolent, accommodating tone, we work hard, we help others to work hard, and think proudly how splendid it all is. And then someone does something that is manifestly, deliberately unjust, unkind mischievous! Pouf! We jib at once.”—Arnold Bennett in the “Sunday ESxpress.”
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Bibliographic details
Waipa Post, Volume 32, Issue 1788, 29 July 1926, Page 6
Word Count
180GOODWILL IN INDUSTRY Waipa Post, Volume 32, Issue 1788, 29 July 1926, Page 6
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