CONFLICTING IDEALS.

Wairarapa Age, 22 July 1926, Page 6

CONFLICTING IDEALS.

RAILWAY ADVERTISING AND BEAUTIFYING. | While the advertising branch is erect- . ing hoardings, the official journal of ■ tbe Railways Department advocates a general beautifying of Ttiilway stations. ■ The magazine extols th 3 attractions of i a well laid out station end garde i. and • sayt.—“People are influenced by their • suiioundings, and a place that is made pleasant and picturesque by an artistii cally conceived and well-tended garden • with borders, beds, and shrubberies, j and lawns and avenues, is more likely | to attract their custom and hold their interest than one at which there is noth- ( ing to relieve the intolerable drab- ' ness of bare utility. The effect of-or-derliness combined with beauty, which 1 decorative efforts of this kind have on . members of the staff, must also be , taken into account when considering j the matter even from a purely utilitar- ■ ian standpoint. Pride in the appearj ance of one’s station is a reinforce- ■ ment to pride in the quality of one’s work. It tends toward.a natural har--ffidhy, a. unity of fiction and outlook . likely to result in better regulated at- | tention th business, a brighter view j of duties to be undertaken, a greater ■ kindliness and courtesy towards the public and fellow-members, and the rending of more efficient all-round serJ vice.”