PARA RUBBER COMPANY’S STRIKING DISPLAY.

Star (Christchurch), Volume LXVI, Issue 20456, 8 November 1934, Page 7

PARA RUBBER COMPANY’S STRIKING DISPLAY.

Rubber in All Its Stages.

After establishing a record for sales for the month of October throughout New Zealand, the members of the Para Rubber Company staff in charge of the Exhibit at the Metropolitan Show are of the opinion that business is good. Their display this year is the Outstanding feature of the Show and the Para tent, although the largest in the Show Grounds is filled to overflowing of the most varied range of Rubber Goods ever shown in New Zealand. . .. Rubber in the main is usually thought to be useful but uninteresting material, but modern Rubber Manufacturers have taken it in hand and from the dun coloured crude rubber they have evolved a most amazing display of rubber in all colours. Ihe qualities of rubber range from sponge rubber for cushioning and for silencing to rubber as hard as stone vised for insulation. All these lines are carried in stock by the Para Rubber Co., which through its twelve stores throughout New Zealand. distribute rubber goods to the value of £250,000 per annum, which is approximately 20 per cent of New Zealand’s rubber consumption. The htige turnover of the Para Rubber Co. enables them to have fresh supplies arriving by every steamer. It is customary for the Para Rubber Co to send some of their employees abroad every year to look for new lines; two of them returned by the s.s. “ Monterey ” last month and a number of the new lines they have purchased are on display at the Para Rubber Co.’s tent. As the Para control agencies for New Zealand for over twenty different factories, they are able to otter firstclass quality goods at much lower prices, than those offered by the ordinary retailer buying through indirect channels. Right from the opening of the Show the Staff have been kept busy answering enquiries, supplying information and goods to their innumerable country clients. The Managers of the Various South Island Para Branches. Ashburton. Timaru, Oamaru. Dunedin, Gore and Invercargill, are attendants at the Show and they would be pleased to meet purchasers from their respective districts. Apart from novelties, the chief lines the Para Rubber Co. are showing are Seiberling Tyres in Super Balloons. Duo Treads a double treaded tyre of marvellous mileage—and Special Service Truck Tvres, and Rubber Footwear. In Rubber Footwear the Para Rubber Co. show a full range of Miner Canvas Footwear and Gumboots; the Miner Fishing Gumboot is a particularly attractive line to trout fishermen. There is also a full display of St Albans Rubber Co. (England), Sponge Rubber Goods, Silvertown General Rubber Goods, Palmer Tyres, Paramount Cycle Tyres, Para Waterproof Clothing and Para Rubber Mats and Matting for Motor-cars, Stairs, Bathrooms. Public Buildings, Trams, etc . but as the Para Staff explain, it is difficult to crowd into a large marquee a representative display of £OO.OOO worth of Rubber Goods carried by their jCompanv throughout New Zealand. It would be inappropriate to conclude a description of this tent without mentioning the floral decorations supplied by Messrs Nairn and Co., which ! in themselves are almost worth a visit ! to the Show Grounds to see. G