FRUIT MARKETING.

Star (Christchurch), Volume XLIV, Issue 660, 13 January 1933, Page 4

FRUIT MARKETING.

One Firm to Handle Sales in Britain. EXPORT BOARD’S POLICY. * Per Press Association. WELLINGTON, January 12. A highly important policy change concerning marketing during the coming export season has been decided upon by the New Zealand Friut Export Control Board, which has been meeting in Wellington during the past few da\*s. It has been arranged that the total export crop for sale in Britain and Ireland shall be disposed of through a single firm of brokers, Messrs J. and H. Goodwin, London and Manchester, instead of through a panel of about nine London fruit brokers who sell on consignment in London and the chief provincial -centres. “The board has practically completed arrangements with Messrs Goodwin for exclusive marketing in the United Kingdom and Ireland of the coming season’s export crop of New Zealand apples and pears,’’ said the chairman of the board, Mr H. E. Stevens. “This scheme is a logical development of the Control Board’s marketing policy in the United Kingdom. * Under the proposed arrangement the whole pf the fruit exported to the United Kingdom will be sold through the various branches of Goodwin’s organisation, established at all ports of arrival. This will ensure that the selling policy is uniform throughout the country, and it will provide facilities for the, ordered distribution of the New Zealand crop throughout the whole of the United Kingdom, as well as allowing prices to be maintained at a level which will net back to the growers a more satisfactory return than would otherwise be possible. “ The proposed arrangement will carry with it certain guarantees to the growers, and undertakings on the part of Messrs Goodwin which will give the growers a greater measure of security than they have enjoyed hitherto. It will also make possible certain savings in marketing expenses and in other directions, which will be to the benefit of growers.”