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Timaru Herald, Volume CLI, Issue 22203, 21 February 1942, Page 6

Did you ever wake on “the morning after” a smoke concert or other jamboree, with a tongue like a doormat and a taste in your mouth you’d gladly give away? Too many cocktails? Perhaps. But how about too many cigarettes or pipes? Over-smok-ing may prove in its after effects as bad as "over-cocktailing.” Depends on the baccy. Some of these brands, chock full of nicotine (plenty of them!) may give you beans next morning!— cocktails or no cocktails if you oversmoke. Now here’s the straight tip—next time you’re going to have a night out with the boys you’ll be wise to fill your pouch beforehand with a really safe tobacco. It’ll make all the difference. And the safest, purest, mellowest, most fragrant and least harmful of all tobaccos are the "toasted”. Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Pocket Edition, Riverhead Gold and Desert Gold. Yes, it’s the toasting that does it!—eliminates the nicotine, imparts that exquisite flavour, accounts for that delightful aroma, and makes toasted safe to smoke to any extent.