Page 2 Advertisements Column 2

Timaru Herald, Volume CXLII, Issue 20611, 28 December 1936, Page 2

“0.K.” said the weed merchant, “there’s lots of brands of tobacco, as you say, but in a manner of speaking, you can divide them broadly into two classes—the toasted and the untoasted; yes, and I’ll tell you something more —once you take to toasted—the real thing mind—you won’t care a row of pins about the untoasted, no matter what the brand is." The customer looked thoughtful. “Can toasting really make all that difference?” he ventured. "It can—and it does I” declared the tobacconist emphatically, "the toasting of tobacco is one of the most ingenious and efficient processes as yet invented. What does it do? Why it cuts out the nicotine and at the same time gives this tobacco that fine pure, clean, sweet fragrance smokers love. You can smoke any amount of it with safety—and, my word!—you enjoy every whiff!” “I must certainly have a tin,” laughed the customer, “a small one just to try it out. "You’ll want a big one next time,” prophesied the tobacconist, "you wait and see.” ..