BLONDE HEADS
Women in England are waking up these summer days to find that their hair is rapidly approaching platinum blonde—without their permission. It is not just the usual air-and-sunlight bleach of hatless days. The unsuspected cause is—chlorine: the strong chlorine of the swimming pools and baths. So strong is the action of chlorine as a bleach that normal fair hair has been known to turn platinum in a fortnight. Knowing this, hundreds of women will be saved the embarrassment of having to explain to sceptical husbands ad friends that they have not been at the peroxide bottle.
“You will do hairdressers a great service by pointing out to women how dangerous chlorine is for their hair,” Mr J. B. Lohle, England’s ace hair “stylist,” told a London paper. “I have had to refuse to wave chlorine-ruined heads several times this year. The hair not only had the debilitated action of a continuously-used dye, but it was so brittle that it would have frizzed to a cinder at the first application of moderate heat.”
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https://paperspast.natlib.govt.nz/newspapers/THD19360924.2.106
Bibliographic details
Timaru Herald, Volume CXLII, Issue 20531, 24 September 1936, Page 12
Word Count
174BLONDE HEADS Timaru Herald, Volume CXLII, Issue 20531, 24 September 1936, Page 12
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