BRITISH EXPORT BUSINESS

Taranaki Daily News, 21 July 1933, Page 9

BRITISH EXPORT BUSINESS

BOLD BID BY SIR W. MORRIS. NEW ORGANISATION CREATED. - An important gesture of industrial,confidence in the future of Britain’s overseas trade is contained in an announcement made in England yesterday by Sir William Morris, Bart., the well-known motor-car manufacturer. The cabled message states that Sir William has consolidated the export activities -in his group of factories manufacturing Morris, Wolseley, Morris Commercial and M.G. cars, by forming a new company with a capital of £250,000. The four vehicle manufacturing concerns have" already met with considerable success in their individual efforts in overseas markets. The new move will consolidate their position and more effectively expand their sales.

The new company, which is known as Morris Industries Exports, Limited, will absorb and control various subsidiary overseas companies already created. These include Morris Industries, India, Morris Industries, Africa, Morris Automobielfabrieken, Holland, and Morris Commercial Agencies, Belgium. Under its control also come various sales and service representatives . and distributors’ organisations already established for Morris, Wolseley, Morris Commercial and M.G. cars throughout the world.

The formation of Morris Industries Exports Limited is the outcome of visits Sir William has personally paid to various parts of the' world' in recent years, and is indicative of the faith that Britain’s industrial leaders place in export trade. . Having successfully completed the first period, during which factories under his control have made individual efforts, Sir William has now adopted a policy of consolidation and unification. The board of the new company is a strong one. The managing director, Mr. S. G. K. Smallbone, has been associated with Sir William Morris since 1914, and has travelled extensively. Other directors include the managing directors of constituent 'manufacturing companies, and Hie - export sales manager of Mor- ■ ris Motors. It is expected that the centralisation brought about by the new move will effect economies making it "possible to meet foreign competition more successfully, and the overseas motor user will obtain still more complete and widely distributed sales and service benefits- : . . . .