VALUE OF ADVERTISING
MAGNATE’S EXPERIENCES. SUCCESS DUE TO PUBLICITY. London, March 8. The second death in a comparatively short time of a magnate of world-wide repute in business to reveal the secret of the - accumulation of fabulous wealth is that of William Wrigley. The first was Sir Thomas Lipton. Both acclaimed advertising as the basis of their prosperity. Mr. Wrigley, just before his death, recalled the time when one girl could wrap and pack only 12 boxes of chewing gum a day, but now his plants turn out 10,000 boxes every 20 minutes, and a girl operating a machine wraps 1600 boxes a day. The deceased magnate attributed his success in putting chewing gum into the mouths of all the nations of the 'world to advertising. He said: “Advertising is pretty much like running a train. You have got. to keep on shovelling coal into the engine. Once you stop stoking the fire it goes out. The train will run on its own momentum for a while, but it will gradually slow down and come to a dead stop,”
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/TDN19320323.2.61
Bibliographic details
Taranaki Daily News, 23 March 1932, Page 5
Word Count
179VALUE OF ADVERTISING Taranaki Daily News, 23 March 1932, Page 5
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