Te Aroha AND Ohinemuri News. SATURDAY, FEBRUARY 27, 1909 MORNING MARKETS.

Te Aroha News, Volume XXVII, Issue 4379, 27 February 1909, Page 2

Te Aroha AND Ohinemuri News.

SATURDAY, FEBRUARY 27, 1909 MORNING MARKETS.

This above all—to thine own self be true, \nd xt must follow as the night the day Thou const not then be false to any man Shakespeare.

We are glad to direct attention to the statement which appeared in the columns of The News last Tuesday, as ito the good prospects of morniDg markets being likely to become an accomplished fact in Te Aroha. This will supply a growing requirement of our town. For with so many accommodation houses to provide for it is eminently desirable that proprietors should have the advantage of making a personal selection from all the produce which the agricultural producer has for sale, and that they should have the benefit of choosing from a really representative collection. It must be remembered that since we are, so far as our extensive accommodation , house connection goes, a caterer for , the travelling public, we are also a medium of advertisement and even of distribution for the entire district which surrounds us. Jt is therefore of the very first importance that we should board our patrons with the very choicest of our produce. And | the opening of a morning market. : with a really fine and representative collection of farm produce, will facilitate this end to a degree to which no other means could possibly facilitate it. Visitors coming here from the four winds of the Dominion, and even from abroad, will be convinced by the superfine quality of the fare of which they partake at our boarding houses of the splendid prospects of the surrounding district. It is a felt, and grievious want in connection with our visitors themselves that there is no ready means of purchasing fruit by the case from the orchardists round for taking back to the city. Only the other day two ladies who were returning to town from Te Aroha were heard to lament, that they had not any fruit to take back with them. What applies to fruit would apply to Devonshire cream, cream cheese, brawn, and other country fare. For city visitors always feel a peculiar affection for produce raised in the midst of the open country, and coming in to market patently fresh and newly produced. In addition to these considerations, the private consumer of the moderate sized family would have the benefit of a selection which is manifestly impossible under existing conditions. And this, to a growing town such as Te Aroha, is obviously

an important consideration. These morning markets will therefore tend immediately and powerfully to consolidate the common interest of both our town and country dwellers. Our farmers will have their demand increased, our residents will benefit directly, as we have pointed out, and commerce between the two will be sensibly promoted. At the same time our agriculturalists will be brought into touch with Dominioners from up and down the line, and will find a direct sale for fruit and such delicacies as we have mentioned. There is really scarcely a limit to the scope such an institution as a morning market will afford to the ladies of the district. Anyone who recollects how Melton Mowbray’s meat pies are dispatched from one end of England to the other, how Ormskirk gingerbreads are purchased and carried home as a fairing, will see the possibilities which open up for the sale of table dainties, especially cream cheese, and clotted cream and the like, if daintily put up, and of proven excellence. With an increase in the sale of these simple home products will come a greater purchasing power, and our local storekeepers will benefit as they deserve to benefit, for we have before pointed out the excellence of the goods stocked by local storekeepers, and we hold that where a man gains his livelihood he should spend his gains. This is the only way in which the centralizing processes which are crushing the moderate-sized men in the United States and in Canada can be checked and the cheerful, wholesome relations of life under the conditions of moderate commercial achievement be conserved. We are much indebted to the pro moters of this excellent morning markets scheme.