REACHING THE PUBLIC.

Stratford Evening Post, Volume XXXX, Issue 2, 4 September 1923, Page 8

REACHING THE PUBLIC.

HOW TO DO IT. Many people wire Have never sought publicity for their poods or products, and are almost ready make a start hesitate because of their uncertainty as to the methods or mediums to use. An authonty on the question gives the following reasons why these people can safely re sort to tho daily newspaper. FIRST. Because the intelligent, well-to-do, or buying class in general, read one or more of their favourite newspapers, in fact, refuse to do without them. SECOND. Because the public has con tracted tbe babil of reading the daily newspapers to learn the cunem novelties that have been pan.-,] an m the market. These papms are b" > visitors to every family. } must have the news who lives in any sort of a civilized community, and it is not the news alone that is of real importance to the readei ; the advertisements are also well 1 read, especially by women who are buyers of the household, fiance, advertising has become an integral part of the daily newspaper, and is sought after an read with the same controlling interest as the news THIRD. Tlie advertiser makes no mistake in using the daily newspaper for his initial campaign, because be jan choose the territory or population best suited for his goods or requirements, and avoid a needless money expenditure in trying to attract the attention of *die whole people at once, and, moreover, because he is able with a minimum expenditure to determine in a short space of time a policy for the expansion and increase of ids business.