Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXXVII, Issue 84, 2 November 1918, Page 2

■iLJJ&SIr-r. fTHE ALLIED FORCES EGMONT GIGS UNSURPASSED WORKMANSHIP. SCIENTIFIC CONSTRUCTION. TESTED TIMBERS AND . . K » STEEL PARTS. .YEARS OF EXPERIENCE. STYLISH APPEARANCE. INVINCIBLE ■;-.,■■ EGMONT COACH & CARRIAGE CO. PACE STREET, NEAR COMMERCIAL HOTEL. ittmf^PWQSH The Front Line Grin! Cheery? Yes! After four years of War ? Yes-cheerier than ever! There is not much cheer in the Shell Zone-but a lot of what then U he finds in the two hundred and twenty Church Army Huts; What have you given What are you giving to build them ? to support them ? Keep on giving-—it's all for him ! ; Send Donations to : Tit* Military Affair* CemmittM OrH— -. Bit. I.;W. WHIBLKY, Eon. Stent*)? in NX for Cbueh Array, Oxhoxdyiu.* HAIM»-10 * 20 Mul«r*v« Stre*t. Wellinitea ~ Honorary Treasurers i ' JAS.W. HENDERSON k - GEO. SHIRTCLIFFE NEWSPAPER v»- •■*** -Stiff ADVERTISING :**********************************r r ♦ -..' * $ AT one of his recent ' wjtures on advertising * if''.] given at Liverpool, England, Thomas Russell, of * ♦ London, emphwised strongly the value of new*- * 4c paper advertising. *- ♦ "The time," he said, "v/as ripe for a great * ♦ extension of advertising, and newspaper advertit- * 4c ing must always be th mainstay of publicity." * ■'•!*'.'' ;-■••.■-■ *| ♦ He illustrated the fact that scientific advertiß- if , *.. r , ing'did noWdd to the cost, of gopds but secured ♦ , if. a material reduction of rice. Instead, the more if. was advertised the cheaper it became, * if. and the more self-interest compelled the manufao- * ♦ turer to keep up the. quality. Certain articles of * if great value to the publi could never have been if ' * ; .manufactured, at alLhadit not been that adver- if if tiairig ensured a sale large enough to warrant the .if if putting down of the elaborate and very costly ♦'."•'■ if plants. Advertising was the cheapest method yet if if devised by the wit man for the sale of honest ' * goods. The great OOTimlrcial discovery of the age was that it'did Mt pay to advertise unless ~ the goods advertised were honeofc goods, while |p nothing which was not rue was jpod enough t° '♦ put into an advertisement. if *■.'.' The "Commercial Eeview" points out thai— * ( "Undoubtedly the first Q d most potent adver- if tising force of the pretent day is the newspaper. * Her* is a field so vast nd so complex that it if needs the most careful tudy of every varying if condition to accurately estimate its possibilities, if and a whole army of specialists and experts in * all branches of servioe av«< come into being." if . I ■:<-... if ************************** ********»lE» J ?

l&* For atomacb and liver troubles you. should take Mother Seigel's Syrup, the remedy which has proved ita value in thousands upon thousands of cases, the world over. For toning up and strengthening the stomach, and gently stimulating the action of the liver and bowels it is unsurpassed. Under its influence HEADACHES 1 BILIOUSNESS 1 i CONSTIPATION j ! INDIGESTION 1 gniiitffifflpniiiHiiHiwiitnei in thousands of cases, pains after eating, flatulence, acidity and other evil effects of stomach and liver disorder have been surely and quickly banished. Tut it to the test for yourself, to-day. MOTHER i i SVRUP I VJjytY.TJrJ.iNG is against us, but 1 still we keep on plugging and you will find anything you wish for in the presentntion lino in our store we seek your patronage. —CHARLES E. JAME&

ADVERTISED GOODS STANDARD GOODS. The World Ovw. (EOAUSE there must be in ' advertised goodß, a uniform high quality, otherwise the advertised article not being up to the standard claimed for it, will not be purchased again, and the advertising will be unprofitable. Advertising is Insurance, therefore, that the goods are ae represented jind good value. The consumer who buys advertised goodß rarely make a mistake: "Stratford Evening Post" readers will profit by a careful perusal of the advertising col*Tacts alone are wanted in life."— Dickewi. It is facts alone th&. *«-ove the worth of Baxter's Luna >«aerver. •id whenever needed, testify to its efficacy. A sore throat or chronic cough cannot long withstand Baxter's curative qualities, it relieve* with first dose. A short court* of Baiter's, and all trouble, is •one. Equally effective for colds, inflaenza and bronchial affections; Large bottle 2i 6d. All chemists and Store*,