Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 305, 23 December 1914, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO., LTD., BROADWAY II fTRATFORDt «HOW McDOUCALL(S) TOPPED THE SCORE.” [ At the Manawatu Show held recently, McDougalls’ Dip secured lloL oat of 157 awards, and 11 out of 18 championships, besides winning tLg : “Short” 100 guinea Challenge Oup and the* Southdown Society s (England) Challenge Oup and at the Canterbury Metropolitan Show users of “M< - Dougalls’’c[aptured 13 out of 16 Championships, and 182 out °f 240 awards, besides >-19 specials. The merino classes were not included. At the Dune, din Show 129 awards out of 141, all the championships totalling 10, besides 7,specials at the North Otago Show. At Oamaru the record wee 70 awaxds out of 101, 8 Championshipß out of 13, 10 Specials, including “LaweV’ and “Little’s” Cups. f :'T- . : ~V - s TsMMipyaa& * JT’riL* V/000 ; JUST LANDED: MOWERS. HAY RAKES. INSPECTION INVITED. FARMS iMAI «>■ WORTH BUVIHO. (Sfl ASHaa freehold AH in pass and crops, AS acres stumped, B pa. uli ptooghaMe; eotsiiM roadj 1| miles from inglewwudj |foß nfcnnj and oreawitrj S-roomedd house, cowshed and esthoildiigs | good orchard. . frlM Alt .111 Nf Mf*« Alii eesA. galsmi I. vnn at s per mli Sr A6RKA—lreefipM. All la pass and crops; all plougnable; 100 aeraa stamped and ploughed; Id paddocks, sheep-proof fencing, metalled read, • miles from Inglewood, 1} sailes from store, post •Dee, rfr-'rr sad hotter factory, t mile from creamery. 10roomed house, concrete yards, 10-bail oowshea, stable, and other Price Alt par asra. AiMB sssa. Bslaame assy FAR LEASE' MB ACRES—freehold. All im pass and crops except shelter bosh, AN Msec ploagtaable, IN acres ploughed; 0 miles from railway, U teitea from creamery. B-roomed hoose, sked. yards, eto. Own•a adH tease for 2 years at 7.9 s Bd per acre with purchasing alaoss r Al RIB Its. MATTHEWS. GAMLIN A C‘ ■UCTIONIEBB, LANA A COMMISSION AGBNBfI. (MflfelWHl.

THE SMARTEST CIC IN TOWM-THE “EGMONT. ” ' • THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war tjmes) are not particularly big. Here a * few reasons why the “Egmont” gig merits this description: Real leather trimmings solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & C * RRIAGE C° WHEELWRIGHT!, COACHBUILDE R 3, £TC. AGENTS for Massey-Harris Farm Implement-, Was* Cream Separators Champion Cooking Bangea. Uniqu Boiler Frames, etc., Stratford. Newspaper sing m A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of ity.”He illustrated the fact that scientific advertising did not add to the. cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did” not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. • The “Commercial Review” points • out that —“Undoubtedly the first and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying condition to accurately estimate its possibilities, and • whole army of specialists and experts in all branches of service have come into being.”