Page 4 Advertisements Column 1

Southland Times, Issue 25478, 26 September 1944, Page 4

IT’S AN OLD STORY But It’s Just As True Today — “Your Personal Stationery DOES Express Your Individuality. ’ EVER stop to think just how much trouble people go to in their efforts to create a “good impression”? New frocks, new shoes, new accessories, a visit to the Toilet Salon, etc., etc. It pays to realise too that so often and on so many important occasions—your “letter” or “acknowledgement” is your first introduction —your “first impression.” It’s not a little thing—NO. It s just as important to exercise that same exacting care in choosing your letter paper as in choosing an evening, frock or suit. Call and inspect these many lines offered for your selection. THE BRITISH MAIL Writing Tablet. 42 leaves light weight paper watermarked “Extra Tough Bankers Linen. RULED. People who appreciate quality will quickly have this little aristocrat. 1/6 each. ROYAL MAIL 84 leaves or 168 pages. A superior wartime Bank Paper, RULED. 9x7. 1/3 each. THE BLUE BIRD A good quality heavy weight LINEN paper in Cream and Buff, plain with guide sheet or RULED. 9 x 7. 1/4 each. Envelopes to match, 8d packet. THE PILLAR OF SOCIETY. 35 leaves or 70 pages smooth white bond paper, Bx 7. 1/- each. COLOURED TABLETS • WITH ENVELOPES TO MATCH IN VARIETY — SEE WINDOW. AIR MAIL PADS—THE ACE, SHELL and CROXLEY, etc. FOR ALL “WRITING” NEEDS INSPECT THE COMPREHENSIVE RANGE ON VIEW. BOXED “REGENT” NOTE AND ENVELOPES in a superior Linen. Blue only. 5/6 each. BOXED “MAYFIELD” NOTE and ENVELOPES. Smooth finished parchment in Blue only. 3/9 each. COMPENDIUMS—AIways a very acceptable gift in all sizes, quality, styles and at all prices. DISCRIMINATING USERS will appreciate the quality offered, many being very superior to those which have been offered so far during the war. DEE STREET, INVERCARGILL. TELEPHONE 393.

CLEAR VISION IS ESSENTIAL TO HAPPINESS You cannot get the best out of life if your vision is warped. “BACK the ATTACK’ 1 SUPPORT THE 1944 VICTORY LOAN J. D. GILMORE Limited Consulting Opticians Dee St (Opp. P. 0.) Invercargill.

LINGERIE THAT WILL PLEASE. BOILING SILK NIGHTS. Floral patterns, short sleeves. SSW, SW, W, 30/6. O.S, 32/6 Sky, Rose, Ivory. ‘ FUGI NIGHTS. Plain shades, short sleeves. V neck. SSW, SW, W, 27/6. OS, 29/6. Ivory, Saxe, Apple, Rose. PLAIN SHADE PYJAMAS In Taffeta coat style; short sleeves. SW, W, 31/3. Rose, Saxe, Apple, Peach. BLACK SILK PYJAMAS Coat style, short sleeves, pocket embroidered colour. SW, W, 32/6. LUSTRE LOCKNIT PYJAMAS. Contrast yoke and sleeves. SW, W, 23/Peach, Rose, Apple. LUSTRE LOCKNIT PYJAMAS. Trimmed satin and lace; short sleeves. Peach only. OS, 41/3. IRIS LOCKNIT PYJAMAS. Short sleeve, coat style. W, 45/Spray, Maize, Apple, Peach. FLORAL SILK PYJAMAS. Puff sleeves, trimmed set. SW, 59/6. Shell, Peach. LUSTRE LOCKNIT NIGHTS. Lace yoke and sleeves. SW, W, 21/3. Ivory, Peach. LUSTRE LOCKNIT NIGHTS Fancy net yoke and cape sleeves. SW, W, 29/11. Ivory, Peach. LUSTRE LOCKNIT NIGHTS Trimmed applique motif, cape sleeves. SW, W, 23/OS, 24/9 Ivory, Peach. LUSTRE 3 PIECE SETS Trimmed applique and net Peach. OS, 39/6 and 43/9. LUSTRE 3 PIECE SETS. Trimmed self motifs. Sky only SW, W, 26/6