BEAUTIFYING THE HOME
ATTRACTIVE OFFERINGS AT SCOULLAR AND CHISHOLMS
Nowhere is the trend in modern furnishings and house decorations better illustrated than in Scoullar and Chisholm’s show rooms. The home is the birthplace of the nation, and beautiful surrounds are as essential for the building of character as proper nourishment is for the development of the body. This year the firm has made a special effort to meet the Christmas demand, and the result is a display of modern furniture, fittings and accessories that amply illustrates the wide range of up-to-date requirements. Commanding pride of place are the Aladdin table lamps and floor lamps—exquisitely decorated lamps of many shapes and designs, beautifully painted and made of special parchment known as Whip-o-lite, which diffuses the light and sheds a mellow glow over the surrounding space. Each lamp is a model creation, without a counterpart, and lamp and standard are designed as a whole so that there is no discord in the theme.
Fireside and small lounge chairs, beautiful cushions in many colours and designs, leather stools, brass log boxes and screens and general hearth furniture are among the many attractions for seekers of high quality furnishings, while another innovation is a comfortable chair specially suited for sewing and knitting. Well-sprung and upholstered, its absence of arms gives complete freedom for the elbows and as an article of furniture it would command a place of honour in any room. Fancy tables in modernistic styles and China cabinets are also well represented, and hearth rugs, sofa rugs and hall rugs from the ever-popular Persian to the futuristic are also sources of keen interest to buyers. Apart altogether from the Christmas present aspect Scoullar and Chisholm’s offers a wide range of beautiful articles for newly-married couples in setting up their homes, and their furniture is built to last. Durability combined with beauty is the best criterion for this class of goods.
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https://paperspast.natlib.govt.nz/newspapers/ST19371221.2.81.8
Bibliographic details
Southland Times, Issue 23388, 21 December 1937, Page 8
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317BEAUTIFYING THE HOME Southland Times, Issue 23388, 21 December 1937, Page 8
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